The Profit Zone

Book Name : The Profit Zone_x000D_
How Strategic Business Design Will Lead You to Tomorrow's Profits

By by Adrian J. Slywotzky, David J. Morrison, Bob Andelman

Sub Title : How Strategic Business Design Will Lead You to Tomorrow's Profits

Written by : by Adrian J. Slywotzky, David J. Morrison, Bob Andelman

Subject Category : Reference

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about this book

The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens. From the Trade Paperback edition. The Crown Publishing Group; December 2007 ISBN 9780307422309 Read online, or download in secure EPUB format Title: The Profit Zone Author: Adrian J. Slywotzky; David J. Morrison; Bob Andelman Imprint: Crown Business Subject categories Reference > Handbooks & Manuals Business > Management Business > Strategic Planning ISBNs 0307422305 9780812933048 9780307422309 In The Press "The Profit Zone could safely come with a guarantee that it would increase a company's profit if management read it and acted on it." --Phillip Kotler, Kellogg School, Northwestern University "This important and meaningful book is must reading for anyone responsible for business strategy formulation. Slywotzky and Morrison's strategic approach is woven through a range of real-world examples that reinforce the power of creative business design and ongoing reinvention." --Richard L. Keyser, chairman and CEO, W.W. Grainger, Inc. "[The authors] show how to achieve profitable results by developing superior insight into customers and adapting a company's business design to stay ahead of customer needs, rather than attempting to do more of what you've always done faster and better. The Profit Zone gives the reader confidence that these ideas work through clear and detailed examples." --Samuel J. Palmisano, general manager of IBM Personal Computer Company From the Hardcover edition. About The Author ADRIAN J. SLYWOTZKY is the author of Value Migration and the coauthor of The Profit Zone and Profit Patterns. Mr. Slywotzky is a graduate of Harvard College and has an M.B.A. from the Harvard Business School and a J.D. from Harvard Law School. He is vice president of Mercer Management Consulting and was recently selected by Industry Week as one of the six most influential people in management. DAVID J. MORRISON is the coauthor of The Profit Zone and Profit Patterns. A graduate of the U.S. Naval Academy, he also holds an engineering degree from Princeton and an M.B.A. from Harvard Business School. Mr. Morrison is vice chairman of Mercer Management Consulting and head of MercerDigital, the firm's e-commerce practice. From the Trade Paperback edition.

About The authore

ADRIAN J. SLYWOTZKY is the author of Value Migration and the coauthor of The Profit Zone and Profit Patterns. Mr. Slywotzky is a graduate of Harvard College and has an M.B.A. from the Harvard Business School and a J.D. from Harvard Law School. He is vice president of Mercer Management Consulting and was recently selected by Industry Week as one of the six most influential people in management. DAVID J. MORRISON is the coauthor of The Profit Zone and Profit Patterns. A graduate of the U.S. Naval Academy, he also holds an engineering degree from Princeton and an M.B.A. from Harvard Business School. Mr. Morrison is vice chairman of Mercer Management Consulting and head of MercerDigital, the firm's e-commerce practice. From the Trade Paperback edition.

Related subjects

Reference - Handbooks & Manuals Business - Management Business - Strategic Planning

ISBN

0307422305 - 9780812933048 - 9780307422309

In The Press:

"The Profit Zone could safely come with a guarantee that it would increase a company's profit if management read it and acted on it." --Phillip Kotler, Kellogg School, Northwestern University "This important and meaningful book is must reading for anyone responsible for business strategy formulation. Slywotzky and Morrison's strategic approach is woven through a range of real-world examples that reinforce the power of creative business design and ongoing reinvention." --Richard L. Keyser, chairman and CEO, W.W. Grainger, Inc. "[The authors] show how to achieve profitable results by developing superior insight into customers and adapting a company's business design to stay ahead of customer needs, rather than attempting to do more of what you've always done faster and better. The Profit Zone gives the reader confidence that these ideas work through clear and detailed examples." --Samuel J. Palmisano, general manager of IBM Personal Computer Company From the Hardcover edition.

Imprint

Crown Business

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