Persuading Aristotle

Book Name : Persuading Aristotle_x000D_
The Timeless Art of Persuasion in Business Negotiation and the Media

By by Peter Thompson

Sub Title : The Timeless Art of Persuasion in Business Negotiation and the Media

Written by : by Peter Thompson

Subject Category : Language Arts & Disciplines

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about this book

Using principles introduced by Aristotle and refined ever since, the author of this text seeks to provide the reader with the key to effective communication. To persuade you must use "ethos", "logos" and "pathos"; in demanding face-to-face situations, Thompson shows how. Allen & Unwin; November 1998 ISBN 9781741150315 Read online, or download in secure PDF or secure EPUB format Title: Persuading Aristotle Author: Peter Thompson Imprint: Allen & Unwin Subject categories Language Arts & Disciplines > Communication Business > Management Business > Business Communication > Meetings & Presentations Business > Negotiating ISBNs 1741150310 9781864487398 9781741150315

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Related subjects

Language Arts & Disciplines - Communication Business - Management Business - Business Communication - Meetings & Presentations Business - Negotiating

ISBN

1741150310 - 9781864487398 - 9781741150315

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Imprint

Allen & Unwin

 

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