Effective Crisis Communication

Book Name : Effective Crisis Communication_x000D_
Moving From Crisis to Opportunity

By by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger

Sub Title : Moving From Crisis to Opportunity

Written by : by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger

Subject Category : Language Arts & Disciplines

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about this book

In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, “what now?” and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. New to the Fourth Edition: New and updated examples and case studies include diverse cases from recent headlines such as SeaWorld’s reaction to Blackfish, the United Airlines debacle, and the Flint Water Crisis. Updated theories and references throughout provide you with the latest information for effective crisis communication. SAGE Publications; November 2017 ISBN 9781506315751 Read online, or download in secure EPUB format Title: Effective Crisis Communication Author: Robert R. Ulmer; Timothy L. Sellnow; Matthew W. Seeger Imprint: SAGE Publications, Inc Subject categories Language Arts & Disciplines > Communication Business > Public Relations ISBNs 9781506315737 9781506315751

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Language Arts & Disciplines - Communication Business - Public Relations


9781506315737 - 9781506315751

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