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Dr. Jalal Rajeh Hanaysha

Dr. Ghaza

Associate Professor

 

jalal.hanaysha@skylineuniversity.ac.ae
Ext: 7111
Office: F-45

View Scopus Profile

Research activity per year
  • Ph.D. in Management (Marketing), Universiti Utara Malaysia, Sintok, Kedah, Malaysia, 2015.
  • MSc. (Management), Universiti Utara Malaysia, Sintok, Kedah, Malaysia, 2011.
  • BSc. (Marketing), Arab American University, Jenin, Palestine, 2008.
  • Associate Professor, School of Business, Skyline University College, Sharjah, UAE - (1st October 2022 to Present).
  • Assistant Professor, School of Business, Skyline University College, Sharjah, UAE - (7th January 2020 to 30th September 2022).
  • Assistant Professor, Al Quds Open University. - (January, 2019 to January, 2020).
  • Deputy Dean – Postgraduate Centre DRB-HICOM University of Automotive Malaysia, Pekan, Pahang, Malaysia - (1st April, 2018 to 8th November, 2018).
  • Senior Lecturer at DRB-HICOM University of Automotive Malaysia, Pahang State - (3rd August, 2015 to 8th November, 2018).
  • Academic Advisor, FR Resources Group PLT, Malaysia - (September, 2016 to November, 2018).
  • Acting Head of Department – Business Management and Tourism, Faculty of Business and Management, DRB-HICOM University of Automotive Malaysia, Pahang, Malaysia. - (February, 2016 to January, 2017).
  • Teaching Assistant, College of Business, Universiti Utara Malaysia, Kedah, Malaysia. - (January 2012 to December, 2014).
  • Customer Service Representative, Al-Rajeh Auto Trading Company, Jenin, Palestine - (March, 2008 – November, 2009).

Dr. Jalal has published more than 120 research articles in international journals and conferences. He also supervised several undergraduate and postgraduate students. Dr. Jalal received several awards for best research papers being presented at local and international conferences. His research interests include business management and marketing, in particular branding, consumer behavior, social media marketing, corporate social responsibility, business sustainability, entreprenural marketing, innovation and leadership, and organizational studies. 

Scopus

  1. Hanaysha, J. R., & Alhyasat, M. K. (2025). Examining the Effect of Social Media Advertising Features on Customer Perceived Value and Brand Love in the Retail Industry. Telematics and Informatics Reports. (Scopus (Q1) & Web of Science (ESCI), Elsevier).
  2. Hanaysha, J. R., Shriedeh, F. B., & Gulseven, O. (2025). Impact of website quality, product assortment, customer reviews, and perceived service quality on online loyalty: the role of perceived value as a mediator. Cogent Business & Management, 12(1), 1-19. (Scopus (Q2), ESCI, Taylor & Francis)
  3. Shubita, M. F., Lutfi, A. M., Saleh, M., W. A., & Hanaysha, J. R. (2025). Relationship between advertising and firm value: Evidence from Jordan.Innovative Marketing, 21(1), 314-325. (Scopus (Q1)
  4. Sharif, M. N., Zhang, L., Asif, M., Alshdaifat, S. M., & Hanaysha, J. R. (2025). Artificial intelligence and employee outcomes: Investigating the role of job insecurity and technostress in the hospitality industry.Acta Psychologica, 253, (Scopus (Q1), ABDC-A & Web of Science (SSCI), Elsevier).
  5. Hanaysha, J. R., & Al-Shaikh, M. E. (2024). Impact of entrepreneurial orientation, marketing capability, and market orientation on business sustainability and corporate reputation. Discover Sustainability, 5(1), 1-15. (Scopus (Q2), ESCI, Springer Nature)
  6. Hanaysha, J. R., & Eli, T. B. (2024). Impact of teacher lecturing skills, ICT resources, physical classroom environment and library facilities on university image: student satisfaction as a mediator. Learning and Teaching in Higher Education: Gulf Perspectives. Online First. (Scopus (Q1), Web of Science (ESCI), Emerald Publishing).
  7. Hanaysha, J. R., Abuowda, A., & Gulseven, O. (2024). An Exploration of Entrepreneurial Marketing Dimensions and Competitive Advantage in Small and Medium Enterprises. Business Perspectives and Research. (Scopus (Q2), ABDC, SAGE Publications)
  8. Shriedeh, F. B., Hanaysha, J. R., & Gulseven, O. (2024). Impact of product assortment, perceived service quality, website quality, and customer reviews on customer happiness and word of mouth. Pakistan Journal of Commerce and Social Sciences (PJCSS), 18(1), 157-180. (Scopus, Q2)
  9. Hanaysha, J. R., & Gulseven, O. (2024). Exploring the Linkages between Website Characteristics, Customer Experience, and Brand Engagement. UCJC Business and Society Review, 21(82), 84-121. (Indexed in Scopus (Q4))
  10. Mehmood, K. K., Mushtaq, M., & Hanaysha, J. R. (2024). Impact of organizational climate, culture, leadership and structure on competitive advantage: mediating effect of absorptive capacity. South Asian Journal of Business Studies, 13(2), 244-261. (Scopus (Q1), ABDC & Web of Science (ESCI), Emerald Publishing).
  11. Gulseven, O., & Hanaysha, J. R. (2024). Quantifying inequity in research assistant selection procedures at Turkish universities. Quality & Quantity, 58(3), 2047-2063. (Scopus (Q1), ABDC, Springer Nature)
  12. Issa, A., & Hanaysha, J. R. (2024). Sustainability performance, executive compensation, market value, and say-on-pay voting adoption: evidence from the STOXX Europe 600. Corporate Governance: The International Journal of Business in Society, 24(2), 418-438. (Scopus (Q1), ABDC & Web of Science (ESCI), Emerald Publishing).
  13. Alshdaifat, S. M., Saleh, M. W., Mansour, M., Khassawneh, A., Shubita, M. F., Hanaysha, J. R., ... & Alrawad, M. (2024). Audit committee effectiveness in times of crisis: Empirical insights on key audit matters disclosure.Heritage and Sustainable Development, 6(2), 845-860. (Scopus (Q1))
  14. Shabbir, M. F., Hanaysha, J. R., Oon, E. Y. N., Asif, M., & Aslam, H. D. (2024). Aligning CEO compensation with sustainability performance: the role of CEO duality, board size, and compensation committees.Discover Sustainability, 5(1), 1-16. (Scopus (Q2), ESCI, Springer Nature)
  15. Hanaysha, J. R. (2023). Exploring the Relationship between entrepreneurial marketing dimensions, brand equity and SME Growth. IIM Kozhikode Society & Management Review, 12(1), 22-38. (Scopus, ABDC & Web of Science (ESCI), SAGE Publications)
  16. Hanaysha, J. R., Shriedeh, F. B., & In'airat, M. (2023). Impact of classroom environment, teacher competency, information and communication technology resources, and university facilities on student engagement and academic performance. International Journal of Information Management Data Insights, 3(2), 1-12. (Scopus (Q1), ELSEVIER)
  17. Hanaysha, J. R., Sharma, A., Shriedeh, F. B., & Majid, M. (2023). Investigating the Impact of Social Media Advertising Features on Brand Equity and Brand Experience in the Retail Industry. Journal of Content, Community & Communication, 14, 81-92. (Scopus, Q2)
  18. Al-Shaikh, M. E., & Hanaysha, J. R. (2023). A Conceptual Review on Entrepreneurial Marketing and Business Sustainability in Small and Medium Enterprises. World Development Sustainability, 2(2), 1-10. (Scopus, Elsevier - ScienceDirect)
  19. Mehmood, K. K., Masood, S., & Hanaysha, J. R. (2023). A Moderated Model for the Effect of Human Resource Management Strategy on Organizational Outcomes. Management and Labour Studies, 48(4), 457-477. (Scopus (Q2) & ABDC, SAGE Publications)
  20. Issa, A., & Hanaysha, J. R. (2023). Powering profits: how renewable energy boosts financial performance in European non-financial companies. International Journal of Accounting & Information Management, 31(4), 600-622. (Scopus (Q1), ABDC & Web of Science (ESCI), Emerald Publishing).
  21. Issa, A., & Hanaysha, J. R. (2023). Breaking the glass ceiling for a sustainable future: the power of women on corporate boards in reducing ESG controversies. International Journal of Accounting & Information Management, 31(4), 623-646. (Scopus (Q1), ABDC & Web of Science (ESCI), Emerald Publishing).
  22. Issa, A., & Hanaysha, J. R. (2023). Achieving sustainable business: the nexus between external sustainability assurance, CSR strategy and emission reduction. Corporate Social Responsibility and Environmental Management, 30(6), 3095-3109. (Scopus (Q1), ABDC & Web of Science (SSCI), Wiley Online Library, IF: 8.464).
  23. Hanaysha, J. R. (2023). Impact of participative and authoritarian leadership on employee creativity: organizational citizenship behavior as a mediator. International Journal of Organization Theory & Behavior, 26(3), 221-236. (Scopus (Q2), Emerald Publishing).
  24. Khizar, H. M. U., Tareen, A. K., Mohelska, H., Arif, F., Hanaysha, J. R., & Akhtar, U. (2023). Bad bosses and despotism at workplace: A systematic review of the despotic leadership literature. Heliyon, 9, 1-14 (Scopus (Q1), ELSEVIER)
  25. Hanaysha, J. R., & Al-Shaikh, M. E. (2022). An examination of customer relationship management dimensions and employee-based brand equity: A study on ride-hailing industry in Saudi Arabia. Research in Transportation Business & Management, 43, 100719 (Scopus (Q1), ABDC & Web of Science (SSCI), ELSEVIER, IF: 4.286).
  26. Hanaysha, J. R., & Al-Shaikh, M. E. (2022). Impact of entrepreneurial marketing dimensions on firm performance in small and medium enterprises. Sustainability, 14(18). (Scopus (Q1) & SSCI, IF: 3.889, MDPI)
  27. Issa, A., Zaid, M. A., & Hanaysha, J. R. (2022). Exploring the relationship between female director's profile and sustainability performance: Evidence from the Middle East. Managerial and Decision Economics, 43(6), 1980-2002. (Scopus (Q2), ABDC & Web of Science (SSCI), Wiley Online Library, IF: 1.379).
  28. Hanaysha, J. R. (2022). Impact of transformational and authentic leadership on employee creativity: Mediating effect of organizational citizenship behaviour. FIIB Business Review. (Scopus (Q2), ABDC & ESCI, SAGE Publications)
  29. Hanaysha, J. R. (2022). Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator. International Journal of Information Management Data Insights, 2(2), 1-10. (Scopus (Q1), ELSEVIER)
  30. Hanaysha, J. R., Al-Shaikh, M. E., & Kumar, P. (2022). An Examination of Customer Relationship Management and Business Sustainability in Small and Medium Enterprises. International Journal of Customer Relationship Marketing and Management (IJCRMM), 13(1), 1-20. (Scopus (Q3), IGI Global Publishing)
  31. Hanaysha, J. R., Kumar, V. A., In'airat, M., & Paramaiah, C. (2022). Direct and indirect effects of servant and ethical leadership styles on employee creativity: mediating role of organizational citizenship behavior. Arab Gulf Journal of Scientific Research, 40(1), 79-98. (Scopus (Q4), Emerald Publishing)
  32. Hanaysha, J. R., & Mehmood, K. K. (2022). An exploration of the effect of customer relationship management on organizational performance in the banking sector. International Journal of Customer Relationship Marketing and Management (IJCRMM), 13(1), 1-16. (Scopus (Q3), IGI Global)
  33. Alzoubi, H. M., Elrehail, H., Hanaysha, J. R., Al-Gasaymeh, A., & Al-Adaileh, R. (2022). The Role of supply chain integration and agile practices in improving lead time during the COVID-19 crisis. International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 13(1), 1-11. (Scopus (Q1), IGI Global).
  34. Mehmood, K. K., & Hanaysha, J. R. (2022). Impact of corporate social responsibility, green intellectual capital, and green innovation on competitive advantage: Building contingency model. International Journal of Human Capital and Information Technology Professionals (IJHCITP), 13(1), 1-14. (Scopus (Q3) & Web of Science (ESCI), IGI Global).
  35. Momani, A. M., Alsakhnini, M., & Hanaysha, J. R. (2022). Emerging technologies and their impact on the future of the tourism and hospitality industry. International Journal of Information Systems in the Service Sector (IJISSS), 14(1), 1-18. (Scopus (Q3) & Web of Science (ESCI), IGI Global).
  36. Lee, K., Romzi, P., Hanaysha, J., Alzoubi, H., & Alshurideh, M. (2022). Investigating the impact of benefits and challenges of IOT adoption on supply chain performance and organizational performance: An empirical study in Malaysia. Uncertain Supply Chain Management, 10(2), 537-550. (Scopus)
  37. Lee, K., Azmi, N., Hanaysha, J., Alzoubi, H., & Alshurideh, M. (2022). The effect of digital supply chain on organizational performance: An empirical study in Malaysia manufacturing industry. Uncertain Supply Chain Management, 10(2), 495-510. (Scopus)
  38. Hanaysha, J. R., Al-Shaikh, M. E., Joghee, S., & Alzoubi, H. M. (2022). Impact of innovation capabilities on business sustainability in small and medium enterprises. FIIB Business Review, 11(1), 67-78. (Scopus, ABDC & Web of Science (ESCI), SAGE Publications).
  39. Issa, A., Zaid, M. A., Hanaysha, J. R., & Gull, A. A. (2021). An examination of board diversity and corporate social responsibility disclosure: evidence from banking sector in the Arabian Gulf countries. International Journal of Accounting & Information Management, 30(1), 22-46. (Scopus (Q1) & Web of Science (ESCI), Emerald Publishing).
  40. Hanaysha, J. R. (2021). Impact of Price Promotion, Corporate Social Responsibility, and Social Media Marketing on Word of Mouth. Business Perspectives and Research, 9(3), 446-461. (Scopus (Q3) & ABDC, SAGE Publications)
  41. Hanaysha, J. R., Saleh, I., Hussain, S., Lee, K. L., & Bakar, Z. A. (2021). Determinants of Firm Performance in Automotive Industry: Empirical Insights From Malaysia. International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 12(4), 132-148. (Scopus (Q1), IGI Global)
  42. Issa, A., Yousef, H., Bakry, A., Hanaysha, J. R., & Sahyouni, A. (2021). Does the board diversity impact bank performance in the MENA countries? A multilevel study. Corporate Governance: The International Journal of Business in Society, 21(5), 865-891. (Scopus (Q1), ABDC & Web of Science (ESCI), Emerald Publishing).
  43. Hanaysha, J. R., Al Shaikh, M. E., & Alzoubi, H. M. (2021). Importance of Marketing Mix Elements in Determining Consumer Purchase Decision in the Retail Market. International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 12(6), 56-72. (Scopus (Q1), IGI Global)
  44. Hanaysha, J. R. (2021). An examination of social media advertising features, brand engagement and purchase intention in the fast food industry. British Food Journal, 124(11), 4143-4160. (Scopus (Q1), ABDC & Web of Science (ESCI), Emerald Publishing).
  45. Hanaysha, J. R., Sharma, A., & Momani, A. M. (2021). An exploration of social media marketing features and brand loyalty in the fast food industry. Journal of Content, Community & Communication, 14, 81-92. (Scopus, Q2)
  46. Ab Shatar, W. N., Hanaysha, J. R., & Tahir, P. R. (2021). Determinants of cash waqf fund collection in Malaysian Islamic banking institutions: empirical insights from employees’ perspectives. ISRA International Journal of Islamic Finance, 13(2), 177-193. (Scopus (Q1) & Web of Science (ESCI), Emerald Publishing).
  47. Alzoubi, H. M., Vij, M., Vij, A., & Hanaysha, J. R. (2021). What leads guests to satisfaction and loyalty in UAE five-star hotels? AHP analysis to service quality dimensions. Enlightening Tourism. A Pathmaking Journal, 11(1), 102-135. (Scopus, Q3)
  48. Hanaysha, J. R. (2020). Innovation Capabilities and Authentic Leadership: Do They Really Matter to Firm Performance? Journal of Asia-Pacific Business, 21(4), 271-290. (Scopus (Q2), ABDC, Taylor & Francis)
  49. Nah, N. S. M., Ismail, S., Ramayah, T., Hassan, Z. R. A., & Rajeh, J. (2019). Modelling the Use of Grabcar Ridesharing Services. International Journal of Recent Technology and Engineering, 8(2), 316-323. (Indexed in Scopus)
  50. Loon, L. K., Nawanir, G., Bakar, Z. A., & Hanaysha, J. (2019). Strengthening Supply Chain Operational Performance through Relational and Organizational Culture Capabilities.  J Sup. Chain. Mgt 8(4), 90-98. (Indexed in Scopus)
  51. Hanaysha, J. R. (2018). An examination of the Factors Affecting Consumer’s Purchase Decision in Retail Industry. PSU Research Review, 2(1), 7-23. (Indexed in Scopus, Q1, Emerald Group Publishing)
  52. Hanaysha, J. R., & Pech, R. J. (2018). Brand prestige and the mediating role of word of mouth in the fast food industry. Global Business Review, Vol, 18. Issue, 6. (Indexed Scopus (Q2), ABDC & Web of Science (ESCI), SAGE Publications).
  53. Hanaysha, J. R. (2018). Customer retention and the mediating role of perceived value in retail industry. World Journal of Entrepreneurship, Management, and Sustainable Development, 14(1), 1-25. (Web of Science (ESCI), Emerald Group Publishing)
  54. Loon, L. K., Udin, Z. M., Hassan, M. G., Bakar, Z. A., & Hanaysha, J. R. (2017). The Power of Organizational Innovativeness in Shaping Supply Chain Operational Performance. Advanced Science Letters, 23(9), 8579-8585. (Indexed in Scopus)
  55. Hanaysha, J. R., Loon, L. K., & Bakar, Z. A. (2017). Food Quality and Price Promotion as Key Success Factors for Building Strong Brand Equity. Advanced Science Letters, 23(9), 8877-8881. (Indexed in Scopus)
  56. Bakar, Z. A., Yaacob, N. A., Udin, Z. M., Hanaysha, J. R., & Loon, L. K. (2017). The Adoption of Business Continuity Management Best Practices Among Malaysian Organizations. Advanced Science Letters, 23(9), 8484-8491. (Indexed in Scopus)
  57. Hanaysha, J. (2016). Testing the effect of service quality on brand equity of automotive industry: Empirical insights from Malaysia. Global Business Review, 17(5). (Scopus, (Q2), ABDC & Web of Science (ESCI), SAGE Publications)
  58. Hanaysha, J., Abdullah, H. H., & Ghani, N. H. A. (2016). Importance of product quality and service quality in developing brand equity. Journal for Global Business Advancement, 9(4), 390-401. (Scopus (Q3) & ABDC, Inderscience Publishers)
  59. Tahir, P. R., Hanaysha, J., & Sultana, M. (2016). Level of Success of Halal Small and Medium Entrepreneurs in Malaysia. Asian Journal of Scientific Research, 9(4), 214-218. (Indexed in Scopus)
  60. Hilman, H., & Hanaysha, J. (2015). The impact of advertising on relationship quality: Empirical evidence from Malaysia. Research Journal of Applied Science, Engineering and Technology, 10(3), 253-261. (Indexed in Scopus)
  61. Hanaysha, J., & Hilman, H. (2015). The impact of product innovation on relationship quality in automotive industry: Strategic focus on brand satisfaction, brand trust, and brand commitment. Asian Social Science, 11(10), 94-104. (Indexed in Scopus)
  62. Hilman, H., & Hanaysha, J. (2015). The Impact of country of origin on relationship quality: Empirical evidence from automotive industry. Mediterranean Journal of Social Sciences, 6(2), 165-174. (Indexed in Scopus)
  63. Hanaysha, J., & Hilman, H. (2015). Strategic effects of product innovation, service quality, and relationship quality on brand equity. Asian Social Science, 11(10), 56-72. (Indexed in Scopus)
  64. Hanaysha, J., Abdullah, H. H., & Warokka, A. (2011). Service quality and students’ satisfaction at higher learning institutions: The competing dimensions of Malaysian Universities’ competitiveness. Journal of Southeast Asian Research, 1-10. (Indexed in Scopus)

REFEREED JOURNALS

  1. Hanaysha, J. R. (2024). An Examination of the Linkages among Website Characteristics, Brand Love, and Word of Mouth in the Airline Industry. Transport Economics and Management, 2. 242-248. (Elsevier – ScienceDirect)
  2. Hanaysha, J. R., Chen, C. L., Rahim, N. F. A., Salamzadeh, Y., & Hasouneh, L. O. (2023). Determinants of Online Purchase Intention Toward Life Insurance in Malaysia: Moderating Role of Trust. Jindal Journal of Business Research, 12(2), 233-250. (SAGE Publications).
  3. Hanaysha, J. R. (2022). Exploring the Impact of Social Media Features on Purchase Intention in the Fast Food Industry. Metamorphosis: A Journal of Management Research, 21(2), 75-85. (ABS, SAGE Publications).
  4. Hanaysha, J. R. (2021). An Examination of Innovation Capabilities and Corporate Reputation in Banking Sector. Jindal Journal of Business Research (SAGE Publications).
  5. Hanaysha, J. R. (2020). Marketing Mix Elements and Corporate Social Responsibility: Do they Really Matter to Store Image? Jindal Journal of Business Research, 9(1), 56-71. (SAGE Publications).
  6. Bakar, Z. A., Yaacob, N. A., Udin, Z. M., Hanaysha, J. R., & Loon, L. K. (2019). Business Continuity Management Implementation in the Malaysian Public Sector. International Journal of Business and Technology Management, 1(1), 18-27.
  7. Fauzi, M. H. B. H., Yahya, S., Hanaysha, J. R., Haron, M. S., & Zahrin, S. N. A. (2019). The impact of trust in cash waqf contribution: a case study of Wakaf Selangor Muamalat (WSM) Service of Bank Muamalat Malaysia Berhad (BMMB). International Journal of Business, Economics and Law, 18(2), 1-10.
  8. Majid, M., Samad, S., Tazilah, M. D. A. K., Sudarmoyo, N. F., & Hanaysha, J. R. (2019). Human Capital, Service Delivery and Public Service Effectiveness and Efficiency: A Preliminary Study. International Journal of Business and Technology Management, 1(1), 35-45.
  9. Ng, K. F., Yuen, Y. Y., Tan, K. S., Hanaysha, J. R., Nikbin, D., & Lai, K. P. (2018). Will servicescape affect patients’ trust? The moderating effects of public and private patients.‏ The Turkish Online Journal of Design, Art and Communication, 1330-137.
  10. Hanaysha, J. R. (2017). An examination of marketing mix elements and customer retention in Malaysian retail market. American Journal of Marketing Research, 3(1), 1-7.
  11. Hanaysha, J. R. (2017). An empirical examination of marketing mix elements and customer perceived value in retail industry. Journal of Entrepreneurship and Business, 5(2), 1-10.
  12. Majid, M., Samad, S., Tazilah, M. D. A. K., & Hanaysha, J. R. (2017). Human capital and organizational performance of Malaysian government agencies: A Conceptual paper. International Journal of Business, Economics and Law, 13(2), 73-82.
  13. Hilman, H., Hanaysha, J. R. M., & Ghani, N. H. A. (2017). Analyzing the Relationship between Advertising and Sales Promotion with Brand Equity. Asian International Journal of Social Sciences, 17(2), 88-103.
  14. Hanaysha, J. R. (2017). Impact of Social Media Marketing, Price Promotion, and Corporate Social Responsibility on Customer Satisfaction. Jindal Journal of Business Research, 6(2), 1-12. (SAGE Publications)
  15. Hanaysha, J. (2016). The importance of product innovation in driving brand success: An empirical study on automotive industry. American Journal of Economics and Business Administration, 8(1), 35-43
  16. Hanaysha, J. (2016). Examining the link between word of mouth and brand equity: A Study on international fast food restaurants in Malaysia. Journal of Asian Business Strategy, 6(3), 41-49.
  17. Hanaysha, J. (2016). Testing the effects of employee empowerment, teamwork, and employee training on employee productivity in higher education sector. International Journal of Learning and Development, 6(1), 164-178.
  18. Hanaysha, J. (2016). Restaurant location and price fairness as key determinants of brand equity: A Study on fast food restaurant industry. Business and Economic Research, 6(1), 310-323.
  19. Hanaysha, J. (2016). Building brand equity through customer service: A Study on restaurant industry in Malaysia. Journal of Research in Business, Economics and Management, 5(5), 678-685.
  20. Hanaysha, J. (2016). The Importance of social media advertisements in enhancing brand equity: A Study on fast food restaurant industry in Malaysia. International Journal of Innovation, Management and Technology, 7(2), 46-51.
  21. Hanaysha, J. (2016). Testing the effects of food quality, price fairness, and physical environment on customer satisfaction in fast food restaurant industry. Journal of Asian Business Strategy, 6(2), 31-40.
  22. Hanaysha, J. (2016). Physical environment as a key success factor for building strong brand equity: A Study on restaurant industry. Journal of Research in Business, Economics and Management, 5(5), 686-693.
  23. Hanaysha, J. (2016). Determinants of job satisfaction in higher education sector: Empirical insights from Malaysia. International Journal of Human Resource Studies, 6(1), 129-146.
  24. Hanaysha, J. (2016). Work environment and organizational learning as key drivers of employee productivity: Evidence from higher education sector. International Journal of Human Resource Studies, 6(2), 1-13.
  25. Hanaysha, J. (2016). Improving employee productivity through work engagement: Evidence from higher education sector. Management Science Letters, 6(1), 61-70.
  26. Hanaysha, J., & Abdul-Ghani, N. H. (2016). The impact of product quality on relationship quality: Empirical evidence from automotive industry. International Journal of Organizational and Business Excellence (IJOBE), 1(1), 40-53.
  27. Hanaysha, J., & Tahir, P. R. (2016). Examining the effects of employee empowerment, teamwork, and employee training on job satisfaction. Procedia-Social and Behavioral Sciences, 219, 316-323.
  28. Hanaysha, J. (2016). Examining the effects of employee empowerment, teamwork, and employee training on organizational commitment. Procedia-Social and Behavioral Sciences, 229, 298-306.
  29. Hanaysha, J. (2016). Testing the effects of employee engagement, work environment, and organizational learning on organizational commitment. Procedia-Social and Behavioral Sciences, 229, 289-297.
  30. Hussain, J., Hanaysha, J., & Ibrahim, M. S. (2016). Industry view on academic programme development: An empirical study. Procedia – Social and Behavioral Sciences, 219, 272-282.
  31. Hanaysha, J., & Hilman, H. (2015). Product innovation as a key success factor to build sustainable brand equity. Management Science Letters, 5(6), 1-10.
  32. Hanaysha, J., & Hilman, H. (2015). Advertising and country of origin as key success factors for creating sustainable brand equity. Journal of Asian Business Strategy, 5(7), 141-152.
  33. Mehmood, K. K., & Hanaysha, J. (2015). The strategic role of hedonic value and utilitarian value in building brand loyalty: Mediating effect of customer satisfaction. Pakistan Journal of Social Sciences (PJSS), 35(2), 1025-1036.
  34. Hanaysha, J., Hilman, H., & Abdul-Ghani, N. H. (2014). Direct and indirect effects of product innovation and product quality on brand image: Empirical evidence from automotive industry. International Journal of Scientific and Research Publications, 4(11), 1-7.
  35. Hanaysha, J., Hilman, H., & Abd. Ghani, N. H. (2013). Assessing the literature on brand equity: From past, present to future. Australian Journal of Basic & Applied Sciences, 7(14), 488-499.
  36. Hilman, H., Abd. Ghani, N. H., & Hanaysha, J. (2013). Relationship quality as a strategic tool in today's turbulent business world. Australian Journal of Basic & Applied Sciences, 7(14), 478-487.
  37. Hanaysha, J. R. M., Kumar, D., & Hilman, H. (2012). Service quality and satisfaction: A Study on international students in Universities of North Malaysia. International Journal of Research in Management, 2(3), 116-133.
  38. Hanaysha, J. R., Khalid, K., Mat, N. K. N., Sarassina, F., Ab Rahman, M. Y. B., & Zakaria, A. S. B. (2012). Transformational leadership and job satisfaction. American Journal of Economics, 145-148.
  39. Jumaev, M., Kumar, D., & Hanaysha, J. R. M. (2012). Impact of relationship marketing on customer loyalty in the banking sector. Far East Journal of Psychology and Business, 6(4), 36-55.

CASE STUDY PUBLICATIONS

  1. Hanaysha, J. (2025). Ülker Company: Achieving Success in the Middle East Region and Beyond. IIUM Journal of Case Studies in Management, 16(1).
  2. Hanaysha, J. R., & Hasouneh, L. O. (2024). ALBAIK Restaurant: International Expansion to United Arab Emirates. Emerging Economies Cases Journal, 6(1), 7-15. (SAGE Publications)
  3. Hanaysha, J. R. (2023). Almarai Company: Regional Growth in the Arabian Gulf Market. Emerging Economies Cases Journal, 5(2), 74-81. (SAGE Publications)

CHAPTER IN BOOK

  1. Hanaysha, J. R., Hilman, H., Bakar, Z. A., & Loon, L. K. (2019). Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia. In Dynamic Perspectives on Globalization and Sustainable Business in Asia(pp. 225-244). IGI Global.‏ (IGI Global Publishing)
  2. Abd Ghani, N H., Hanaysha, J., & Abdullah, H .H. (2018). The Influence of Product Quality and Service Quality on Brand Leadership: Empirical Evidence from Malaysia. In Contemporary Research in Brand Management (UUM Press), pp. 125-138.
  • Hanaysha, J. R. (2025, May). Impact of Knowledge Sharing, Information and Communication Technology Usage, and Green Market Orientation on Sustainable Performance. Paper presented at CCTS 2025: 2nd Conference on Creativity, Technology and Sustainability. Held on 30 April – 1 May, 2025, Dar Al-Hekma University, Jeddah, Saudi Arabia.
  • Hanaysha, J. R. (2024, May). Exploring the Factors Affecting Business Sustainability: Insights from United Arab Emirates. In Conference on Creativity, Technology, and Sustainability(pp. 309-321). Singapore: Springer Nature Singapore.
  • Hanaysha, J. R. (2024). Impact of Technological, Service, and Marketing Innovation on Word of Mouth in the Retail Industry. Paper presented at The 11th International Conference - ESPERA 2024, Romania.
  • Hanaysha, J. R. (2024). Impact of Technological Innovation, Green Marketing, and Social Media Usage on Business Sustainability. Paper presented at CCTS 2024: Conference on Creativity, Technology and Sustainability. Held on 15 – 16 May, 2024, Dar Al-Hekma University, Jeddah, Saudi Arabia.
  • Hanaysha, J. R. (2023). Impact of corporate social responsibility, perceived service quality, and perceived value on customer citizenship behaviour. In proceedings of the International Conference on Business & Management (ICBM). Held on 19 – 20 May, 2023, Mohammad Ali Jinnah University (MAJU), Karachi, Pakistan.
  • Hanaysha, J. R. (2023). Examining the Effect of Teacher Competency, University Facilities, Classroom Environment, and ICT Resources on Word of Mouth. Paper presented at EUMMAS A2S Conference on Global Social and Technological Development and Sustainability. Held on 21 – 23 February, 2023 at Dubai, UAE.
  • Hanaysha, J. R. (2023). Impact of Website Quality, Product Assortment, and Perceived Security on Customer Retention. Paper presented at EUMMAS A2S Conference on Global Social and Technological Development and Sustainability. Held on 21 – 23 February, 2023 at Dubai, UAE.
  • Hanaysha, J. R. (2022). Impact of social media advertising features on consumer purchase decision in the fast food industry: Mediating role of brand trust. Paper presented at 8th Global Conference on Business Management and Social Sciences, 17th – 18th March, 2022, Dubai, UAE
  • Hanaysha, J. R. (2022). An empirical examination of entrepreneurial marketing dimensions and economic sustainability in small and medium enterprises. In proceedings of 8th Global Conference on Business Management and Social Sciences, 17th – 18th March, 2022, Dubai, UAE.
  • Hussain, S., Hanaysha, J. R., & Kamarudin, D. (2019). The importance of university ranking and students enrolment towards university sustainability. Paper presented at International Conference on Business Sustainability and Innovation, Kuantan, Malaysia.
  • Hanaysha, J. (2017). Examining the Effects of Selected Marketing Mix Elements on Purchase Decision: Empirical Evidence from Retail Industry. Proceedings of Global Academic Conference (GLOAC 2017), Penang, Malaysia (March, 2017).
  • Hanaysha, J., Loon, L. K., & Abu Bakar, Z. (2017). Importance of corporate social responsibility in strengthening brand equity. Proceedings of 8th International Economics and Business Management International Conference, Kuantan, Malaysia (28 – 29, November 2017).
  • Hanaysha, J., Husain, S., Loon, L. K., & Abu Bakar, Z. (2017). Impact of innovation, social media marketing, and corporate social responsibility on firm performance. Proceedings of 8th International Economics and Business Management International Conference, Kuantan, Malaysia (28 – 29, November 2017).
  • Abu Bakar, Z., Yaacob, N. A., Udin, Z. M., Hanaysha, J. R. M., & Loon, L. K. (2017). Critical success factors of effective business continuity management: A Malaysian case study. Proceedings of 8th International Economics and Business Management International Conference, Kuantan, Malaysia (28 – 29, November 2017).
  • Abu Bakar, Z., Yaacob, N. A., Udin, Z. M., Hanaysha, J. R. M., & Loon, L. K. (2016). The adoption of business continuity management best practices among Malaysian organizations. Proceedings of Asia International Conference, UTM, Kuala Lumpur Malaysia, December, 2016.
  • Loon, L. K., Udin, Z. M., Hassan, M. G., Abu Bakar, Z., & Hanaysha, J. (2016). The Power of Organizational Innovativeness in Shaping Supply Chain Operational Performance. Proceedings of Asia International Conference, UTM, Kuala Lumpur Malaysia (December, 2016).
  • Hanaysha, J., Loon, L. K., & Abu Bakar, Z. (2016). Food Quality and Price Promotion as Key Success Factors for Building Strong Brand Equity. Proceedings of Asia International Conference, UTM, Kuala Lumpur Malaysia (December, 2016).
  • Hanaysha, J., & Tahir, P. (2015). Examining the Effects of Employee Empowerment, Teamwork, and Employee Training on Job Satisfaction. Proceedings of 3rd Global Conference on Business and Social Sciences, Kuala Lumpur, December, 2015. (ISBN: 978-967-13147-0-8)
  • Hanaysha, J. (2015). Testing the Effect of Employee Motivation on Productivity and Organizational Commitment in Higher Education Sector. Proceedings of 3rd Global Conference on Business and Social Sciences, Kuala Lumpur, December, 2015. (ISBN: 978-967-13147-0-8)
  • Hussain, J., Hanaysha, J., & Ibrahim, M. (2015). Industry View on Academic Programme Development:  An Empirical Study.  Proceedings of 3rd Global Conference on Business and Social Sciences, Kuala Lumpur, December, 2015. (ISBN: 978-967-13147-0-8)
  • Hanaysha, J., Hilman, H., & Ghani, N. H. A. (2014). The Impact of Product Quality on Relationship Quality: Empirical Evidence from Automotive Industry. Proceedings of the Seminar on Islamic Quality Management (i-QAM), 1-7, Putrajaya, December, 2014.
  • Hanaysha, J., Hilman, H., & Ghani, N. A.  (2014).  The Impact of Relationship Quality on Brand Equity: Empirical Evidence from Automobile Industry. Proceedings of National Research and Innovation Conference for Graduate Students in Social Sciences, Negri Sembilan, Port Dikson Resort, December, 2014, 129-141.  (ISBN: 978 983 2408 22 2)
  • Hanaysha, J., Hilman, H., & Noor Hasmini, A. G. (2013). The Importance of Product Quality and Service Quality in Developing Brand Equity. Proceedings of the Tenth World Congress of the Academy for Global Business Advancement (AGBA), 2013 in Thailand. 1(1), 614-624.
  • Hilman, H., Hanaysha, J., & Noor Hasmini, A. G. (2013). Analyzing the Relationship between Advertising and Sales Promotion with Brand Equity. Proceedings of the Tenth World Congress of the Academy for Global Business Advancement (AGBA), 2013 in Thailand, 1(1), 637-644.
  • Hanaysha, J., Ghani, N. H. A., & Hilman, H. (2013). The impact of product quality and service quality on brand leadership: Empirical evidence from Malaysia. Proceedings of the Conference on Business Management, EDC UUM, January, 2014.
  • Hanaysha, Jalal R. M.and Abdullah, Haim Hilmanand Warokka, Ari (2011) Service quality and students’ satisfaction at higher learning institutions: Is Malaysian government at the right track to champion ASEAN market? In: 16th International Business Information Management Association Conference, 29-30 June 2011, Kuala Lumpur, Malaysia. (ISBN: 978-0-9821489-5-2).
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