BBA in Tourism and Hospitality Management

BBA IN TOURISM AND HOSPITALITY MANAGEMENT

 

INTRODUCTION

The tourism and hospitality industry is one of the leading global economic activities, and the largest employer worldwide. The WTTC (World Travel and Tourism Council) has, in its long-term forecast predicted the number of international travelers alone doubling from 700 million to 1.6 billion, in near future.

The tourism and hospitality sector in UAE is in the forefront of the entire Gulf and the Middle East region. Being one of the primary contributors to the GDP in the region, tourism finds place of pride in long term strategic plans for development of UAE. The country has made its mark as a safe destination extending the traditional 3’S’ (Sun, Sand & Sea) factor of destination attraction to 5’S’ which includes Safety and shopping as a major feature for the UAE visitors.  According to WTTC, in 2016 travel & tourism directly supported 317,500 jobs (5.4% of total employment). This is expected to rise by 2.4% pa to 410,000 jobs (5.9% of total employment) in 2027.

BBA in tourism and hospitality management produces skilled manpower which meets the exponential growth in the air-transport, accommodation, tour operation, MICE, cruise companies, event management, catering companies, museums and cultural venues, and retail sectors in the region & world - wide.

PROGRAM SUMMARY

Tourism and Hospitality Management - Goals

  1. To develop an overall understanding of the dynamics of tourism and hospitality sector with a reference to its background, modern practices and future prospects.
  2. To develop an understanding of core concepts in the areas of tourism and hospitality.
  3. To develop managerial and operative skills for performing various functions in tourism and hospitality.
  4. To develop analytical and evaluating skills for problem solving in tourism and hospitality issues.

Tourism and Hospitality Management - Learning Outcomes

After successful completion of the major, student will be able to

  1. Demonstrate an understanding of the concept of tourism system and its impacts on economy, culture and environment for tourism development.
  2. Demonstrate an understanding of hospitality business, its departments and their functioning.
  3. Integrate Information Communication Technology in tourism and hospitality for effective operations and management.
  4. Apply skills of management for managing functions of tourism and hospitality businesses.
  5. Plan and organize events, itineraries and perform tourism and hospitality operations.
  6. Evaluate and formulate strategies for tourism and hospitality enterprises.

COURSE CURRICULUM

CORE COURSES

CODE COURSE CREDITS Prerequisite COURSE TYPE
THM3010 Foundations of Tourism 3 None Core Course
THM3011 Management of Travel and Tours (P) 3 None Core and Protected
Course
THM3112 Front Office Management 3 MGM1001 Core Course
THM4213 E – Tourism  3 THM3010 & CIS1001 Core Course
THM4014 Food & Beverage Services  and Management 3 None Core Course
  Total 15    

CAPSTONE COURSES

CODE COURSE CREDITS Prerequisite COURSE TYPE
THM4116 Strategic Tourism and Hospitality Management (C,S) 3 Senior Status Capstone and Senior Status Course


ELECTIVE COURSES - CHOOSE ANY ONE

CODE COURSE CREDITS PREREQUISITE COURSE TYPE
THM4015 Event Management (E) 3 None Core Course
THM4117 Tourism and Hospitality Marketing(E) 3 MKT2201 Core Course
THM4118 Impacts of Tourism(E) 3 THM3010 Core Course
TOTAL CREDITS REQUIRED IN BBA IN TOURISM AND HOSPITALITY MANAGEMENT 21    

S – Senior Level, C – Capstone, E – Elective
E, P – Elective & Protected and P – Protected

CAREER OPPORTUNITIES

The travel and tourism industry is one of the fast-growing industries in the world. SUC’s BBA in Travel and Tourism Management gives you exposure to the world and provides you with the most relevant experience you find in the market today.

Possible Careers:

Restaurant Manager
Hotel Manager
Travel Agent
Casino Manager
Heritage Interpreter
Food & Beverage Manager
Spa Director

 

 

Travel Consultant
Special Events Coordinator
Retail Supervisor
Accommodation Service Manager
Recreation/Activity Director (Cruise Ships)
Recreation Facility Programmer
Aquatic Facility Programmer
Public Recreation Services
Special Needs Programmer

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