BBA in Innovation & Entrepreneurship

INTRODUCTION

Innovation and Entrepreneurship play an important role in the social and economic development of any economy in the world. Entrepreneurial start-ups strengthen the economy by identifying new opportunities and redirecting resources to them. Established firms need to be innovative in order to develop competitive advantage for survival in the new millennium. This major focuses on the skills necessary for the planning, development and launch of entrepreneurial and innovative ventures. This major will help in understanding the functioning of small and medium firms owned by family businesses, managing brands and role of social entrepreneurship in the society.

PROGRAM SUMMARY

A.   INNOVATION AND ENTREPRENEURSHIP – GOALS   

  1. To develop an understanding of various concepts related to Entrepreneurship & Innovation.
  2. To examine the importance of Social Entrepreneurship in the new millennium.
  3. To develop analytical skills in problem solving of the small and medium enterprises.
  4. To develop evaluations skills in launching new ventures and managing the enterprises.


B. INNOVATION AND ENTREPRENEURSHIP  – OBJECTIVES

After successful completion of the major, student will be able to

  1. Demonstrate an understanding of the concepts and role of innovation and Entrepreneurship in the economic development.
  2. Analyze the strategies of new ventures and existing firms for the growth and development.
  3. Develop a business plan for innovative social and commercial startup ventures.
  4. Evaluate the ethical issues in managing small and medium enterprises.

COURSE CURRICULUM

INNOVATION AND ENTREPRENEURSHIP

CORE COURSES

CODE COURSE CREDITS Prerequisite PREREQUISITE
INE3010 Design Thinking 3 None Core Courses
  INE 3111 Family Business Management 3 MGM1001 Core Courses
INE3112 New Product Development 3 MKT2201 Core Courses
INE 4113 Management of Small and Medium Enterprises 3 MGM1001 Core Courses
INE 4114 International Entrepreneurship 3 INE3102 Core Courses
  Total Credits 15    

CAPSTONE COURSES

CODE COURSE CREDITS Prerequisite PREREQUISITE
INE 4216 Entrepreneurial Project (C,S) 3 INE 3102 & Senior Status Capstone course


ELECTIVE COURSES - CHOOSE ANY ONE

CODE COURSE CREDITS PREREQUISITE Course Type
INE 4115 Entrepreneurial Leadership(E) 3 INE 3102 Elective Course
INE 4117 Brand Management(E) 3 MKT 2102  Elective Course
INE 4118 Social Entrepreneurship(E) 3 INE 3102 Elective Course 
ELECTIVE CREDITS 3    
TOTAL CREDITS REQUIRED IN BBA IN INNOVATION AND ENTREPRENEURSHIP 21    

S – Senior Level, C – Capstone, E – Elective
E, P – Elective & Protected and P – Protected

 

CAREER OPPORTUNITIES

Possible Careers:

To start your own business

Business Consultant

Innovation Manager

Not for Profit Fund Raiser

Small Entrepreneurial Firm Manager

Business Analyst

Main campus

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