BBA Curriculum

Curriculum Structure Details

i. General Education Courses
CodeCourseCreditsPrerequisiteCourse Type
CIS1001Essentials of  IT3NONECore Course
ENG1001English3NONECore Course
ENG1102Business
Communication
3ENG1001Core Course
GEN1001Core
Life Skills and Happiness
3NONECore Course
GEN1002UAE
Society
3NONECore Course
GEN1003Critical
Thinking and Problem Solving
3NONECore Course
GEN2004General
Science
3NONECore Course
GEN2005 / GEN2006Basic
Arabic / Advanced Arabic
3NONECore Course
GEN2007Islamic
Culture
3NONECore Course
GEN2008Innovation
Entrepreneurship and Sustainability
3NONECore Course
MAT1001Business
Mathematics
3NONECore Course
MAT1102Business Statistics3MAT1001Core Course
GENERAL EDUCATION CREDITS36 
 
ii. Core Courses
CodeCourseCreditsPrerequisiteCourse Type
FIA1001Principles Of
Financial Accounting
3NONECore Course
FIA2102Principles Of Managerial Accounting3FIA1001Core Course
MAT2104Business Analytics3MAT1102Core Course
INE3102Entrepreneurship(P) 3MGM1001Core Course
BUS4103Business Research Methods  3MAT1102Core Course
BUS4004Business
Ethics 
3NONECore Course
BUS4206International Business3ECO2102,
FIA2013
Core Course
ECO2001Micro Economics 3NONECore Course
ECO2102Macro Economics3ECO2001Core Course
FIA2103Principles of
Finance
3FIA1001Core Course
CIS4104Management Information System3CIS1001Core Course
BUS3001 Business Law3NONECore Course
MKT2201Principles Of
Marketing
3ECO2001 and FIA1001Core Course
MGM1001Principles of
Management
3NONECore Course
MGM3103Operations
Management
3MGM1001Core Course
INE3103Managing Innovation 3GEN2008Core Course
MGM3102Organizational Behavior3MGM1001Core Course
BUS3002  Cross Cultural Communication3NONECore Course
Capstone Courses
CodeCourseCreditsPrerequisiteCourse Type
MGM4406Strategic Management (C,S)3SENIOR STATUS, MGM3103, MKT2201 and FIA2103 Capstone And Senior Status Course
IND4102Internship (C,S) 6SENIOR STATUSCapstone And Senior Status Course
CAPSTONE COURSES CREDIT9 
TOTAL CORE COURSES CREDIT63 
 
iii. International Business Concentration Courses
Core Courses
CodeCourseCreditsPrerequisiteCourse Type
IBS3110Economics of International Business3ECO2102Core Course
IBS3011Export and Import Management3NoneCore Course
IBS3112Cross Culture
Management
3MGM1001Core Course
IBS4014International Banking3NONECore Course
IBS4213Logistics and Supply
Chain Management
3MAT1102 and MKT2201 Core Course
Capstone Courses
CodeCourseCreditsPrerequisiteCourse Type
IBS4116International Marketing (C,S)3Senior StatusCapstone and Senior Status course
Electives – Choose Any One
CodeCourseCreditsPrerequisiteCourse Type
IBS4115International Finance (E)3FIA2103Elective Course
IBS4117Services Management (E)3MKT2201Elective Course
TOTAL CREDITS
REQUIRED IN INTERNATIONAL BUSINESS CONCENTRATION
21   
 
iv. MARKETING AND RETAIL MANAGEMENT CONCENTRATION COURSES
Core Courses
CodeCourseCreditsPrerequisiteCourse Type
MKT3110Consumer Behavior3MKT2201Core Course
MKT3111Integrated Marketing Communication3MKT2201Core Course
MKT3112Retail Management3MKT2201Core Course
MKT4213Logistics and Supply Chain Management3MAT1102 and MKT2201Core Course
MKT4122E- Marketing 3MKT2201Core Course
Capstone Courses
CodeCourseCreditsPrerequisiteCourse Type
MKT4116Retail Merchandizing and Pricing (C,S)3SENIOR STATUSCapstone and Senior Status course
Electives – Choose Any One
CodePrerequisiteCourse
Type
MKT4123Services Marketing (E)3MKT2201Elective Course
MKT4118Sales Management (E)3MKT2201Elective Course
TOTAL CREDITS
REQUIRED IN MARKETING AND RETAIL MANAGEMENT CONCENTRATION
21  
S – Senior Level, C – Capstone, E – Elective
 
v. Tourism And Hospitality Management Concentration Courses
Core Courses
CodeCourseCreditsPrerequisiteCourse Type
THM3018Tourism Management3NoneCore Course
THM3011Management of
Travel and Tours
3NoneCore Course
THM3112Front Office
Management
3MGM1001Core Course
THM4014Food & Beverage
Services  and Management
3NoneCore Course
THM3119Hospitality
Management
3MGM1001Core Course
Capstone Courses
CodeCourseCreditsPrerequisiteCourse Type
THM4116Strategic Tourism and Hospitality Management
(C,S)
3Senior StatusCapstone and Senior Status Course
Electives – Choose Any One
CodeCourseCreditsPrerequisiteCourse Type
THM4015Event Management
(E)
3NoneCore Course
THM4117Tourism and
Hospitality Marketing(E)
3MKT2201Core Course
TOTAL CREDITS REQUIRED IN TOURISM AND HOSPITALITY MANAGEMENT  CONCENTRATION21  
S – Senior Level, C – Capstone, E – Elective
 
vi. Public Administration Concentration Courses
Core Courses
CodeCourseCreditsPrerequisiteCourse Type
PAD3110Principles and Practices of Public
Administration
3MGM1001Core Course
PAD3120Sustainability in Public Sector3ECO2102Core Course
PAD4112Comparative Public Administration3PAD3110Core Course
PAD3113E- Governance3CIS1001Core Course
PAD4114International Relations and Foreign Policy 3PAD3110Core Course
Capstone Courses
CodeCourseCreditsPrerequisiteCourse Type
PAD4216Public Policy Formation(C,S)3PAD3110 and Senior
Status
Capstone and Senior Status course
Electives – Choose Any One
CodeCourseCreditsPrerequisiteCourse Type
PAD4121Public Sector Marketing  (E)3MKT2201Elective Course
PAD4119Ethics in Public Administration (E)3GEN1002Elective Course
TOTAL CREDITS
REQUIRED IN PUBLIC ADMINISTRATION CONCENTRATION
21 
S – Senior Level, C – Capstone, E – Elective
 
vii. Human Resource Management Concentration Courses
Core Courses
CodeCourseCreditsPrerequisiteCourse Type
HRM3121HR Analytics3MAT2104Core Course
HRM3012
UAE Labor Law3NoneCore Course
HRM3022Human Resource Management3MGM1001Core Course
HRM4113Human Resource Development 3HRM3022Core Course
HRM4120Training and Development 3MGM1001Core Course
Capstone Courses
CodeCourseCreditsPrerequisiteCourse Type
HRM4216Strategic Human Resource Management(C,S)3Senior Status & HRM 3022Capstone and Senior Status course
Electives – Choose Any One
CodeCourseCreditsPrerequisiteCourse Type
HRM4119International
Human Resource Management ('E)
3HRM3022Elective Course
HRM4114Compensation Management ('E)3HRM3022Elective Course
Total credits
required in Human Resource Management Concentration
21 
S – Senior Level, C – Capstone, E – Elective
 
 
viii. INNOVATION AND ENTREPRENEURSHIP CONCENTRATION COURSES
Core Courses
CodeCourseCreditsPrerequisiteCourse Type
INE3010Design Thinking3NoneCore Courses
INE3111Family Business Management 3MGM1001Core Courses
INE3112New Product Development3MKT2201Core Courses
INE4113Management of Small and Medium Enterprises3MGM1001Core Courses
INE4114International Entrepreneurship3INE3102Core Courses
Capstone Courses
CodeCourseCreditsPrerequisiteCourse Type
INE4216Entrepreneurial Project (C,S)3INE3102 and Senior
Status
Capstone course
Electives – Choose Any One,
CodeCourseCreditsPrerequisiteCourse Type
INE4115Entrepreneurial Leadership(E,P)3INE3102Elective
INE4118Social Entrepreneurship(E)3INE3102Elective
TOTAL CREDITS
REQUIRED IN  INNOVATION AND
ENTPREPRENUERSHIP CONCENTRATION
21 
S – Senior Level, C – Capstone, E – Elective

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