SKYLINE BUSINESS JOURNAL
VOLUME 14 | ISSUE 2, 2019
S.R | TITLE | AUTHOR | DOWNLOAD PDF |
---|---|---|---|
1 | EDITORIAL | Mohammad In’airat | |
2 | MOBILE BANKING ADOPTION IN INDIA: DECOMPOSED TPB APPROACH | Anubhuti Dwivedi, Maroof Ahmad Mir | |
3 | THE MODERATING EFFECT OF PRICE PERCEPTION ON CELEBRITY ENDORSEMENT AND PURCHASE PERCEPTION: A STUDY ON EMIRATES AIRLINES, DUBAI | Indranil Bose, Jayanta Banerjee | |
4 | MOTIVATING THE STAKEHOLDERS THROUGH A CONTEST BASED MOBILE APPLICATION FOR PROMOTING AND REWARDING SUSTAINABILITY INITIATIVES | Ramakrishna Yanamandra, Avadhanam Ramesh | |
5 | FACTORS IMPACTING ADOPTION OF PEOPLE ANALYTICS – APPLICATION OF INTERPRETIVE STRUCTURAL MODELLING | Niharika Atchyutuni, P Vijay Kumar | |
6 | ASSESSING THE ASSOCIATION OF HRM FUNCTIONS WITH EMPLOYEES’ PERFORMANCE: THE CASE OF BANKING SECTOR OF UAE | Sugandha Agarwal, Ernest Baltazar | |
7 | AN EMPIRICAL STUDY ON EMOTIONAL INTELLIGENCE OF GENERATION X MANAGERS – THE INDIAN PERSPECTIVE | B Sudhakar, Sangeetha Vinod, Satish Sagadevan | |
8 | POST PURCHASE EXPERIENCE OF CONSUMERS IN LIFE INSURANCE POLICIES: AN EMPIRICAL STUDY | Vishal Kumar, Neha Singh |