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SKYLINE BUSINESS JOURNAL
VOLUME 14 | ISSUE 2, 2019
| S.R | TITLE | AUTHOR | DOWNLOAD PDF |
|---|---|---|---|
| 1 | EDITORIAL | Mohammad In’airat | |
| 2 | MOBILE BANKING ADOPTION IN INDIA: DECOMPOSED TPB APPROACH | Anubhuti Dwivedi, Maroof Ahmad Mir | |
| 3 | THE MODERATING EFFECT OF PRICE PERCEPTION ON CELEBRITY ENDORSEMENT AND PURCHASE PERCEPTION: A STUDY ON EMIRATES AIRLINES, DUBAI | Indranil Bose, Jayanta Banerjee | |
| 4 | MOTIVATING THE STAKEHOLDERS THROUGH A CONTEST BASED MOBILE APPLICATION FOR PROMOTING AND REWARDING SUSTAINABILITY INITIATIVES | Ramakrishna Yanamandra, Avadhanam Ramesh | |
| 5 | FACTORS IMPACTING ADOPTION OF PEOPLE ANALYTICS – APPLICATION OF INTERPRETIVE STRUCTURAL MODELLING | Niharika Atchyutuni, P Vijay Kumar | |
| 6 | ASSESSING THE ASSOCIATION OF HRM FUNCTIONS WITH EMPLOYEES’ PERFORMANCE: THE CASE OF BANKING SECTOR OF UAE | Sugandha Agarwal, Ernest Baltazar | |
| 7 | AN EMPIRICAL STUDY ON EMOTIONAL INTELLIGENCE OF GENERATION X MANAGERS – THE INDIAN PERSPECTIVE | B Sudhakar, Sangeetha Vinod, Satish Sagadevan | |
| 8 | POST PURCHASE EXPERIENCE OF CONSUMERS IN LIFE INSURANCE POLICIES: AN EMPIRICAL STUDY | Vishal Kumar, Neha Singh |
