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CURRENT ISSUE

SKYLINE BUSINESS JOURNAL
VOLUME 14 | ISSUE 2, 2019

 

S.R TITLE AUTHOR DOWNLOAD PDF
1 EDITORIAL Mohammad In’airat PDF
2 MOBILE BANKING ADOPTION IN INDIA: DECOMPOSED TPB APPROACH Anubhuti Dwivedi, Maroof Ahmad Mir PDF
3 THE MODERATING EFFECT OF PRICE PERCEPTION ON CELEBRITY ENDORSEMENT
AND PURCHASE PERCEPTION: A STUDY ON EMIRATES AIRLINES, DUBAI
Indranil Bose, Jayanta Banerjee PDF
4 MOTIVATING THE STAKEHOLDERS THROUGH A CONTEST BASED MOBILE
APPLICATION FOR PROMOTING AND REWARDING SUSTAINABILITY INITIATIVES
Ramakrishna Yanamandra, Avadhanam Ramesh PDF
5 FACTORS IMPACTING ADOPTION OF PEOPLE ANALYTICS – APPLICATION OF
INTERPRETIVE STRUCTURAL MODELLING
Niharika Atchyutuni, P Vijay Kumar PDF
6 ASSESSING THE ASSOCIATION OF HRM FUNCTIONS WITH EMPLOYEES’ PERFORMANCE:
THE CASE OF BANKING SECTOR OF UAE
Sugandha Agarwal, Ernest Baltazar PDF
7 AN EMPIRICAL STUDY ON EMOTIONAL INTELLIGENCE OF GENERATION X MANAGERS
– THE INDIAN PERSPECTIVE
B Sudhakar, Sangeetha Vinod, Satish Sagadevan PDF
8 POST PURCHASE EXPERIENCE OF CONSUMERS IN LIFE INSURANCE POLICIES:
AN EMPIRICAL STUDY
Vishal Kumar, Neha Singh PDF

 

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