Skyline Business Journal (ISSN 1998-3425) is a peer reviewed and published annually by Skyline University College, Sharjah, UAE. Started in 2005, the journal has provided a platform to disseminate outcomes of research activities. SBJ invites original research papers / Management Case Studies / Book Reviews from academicians and practitioners on management, business, tourism, finance, human resource management, information systems, marketing and organizational issues. Skyline Business Journal encourages new perspectives on existing research and manuscript based on theoretical / empirical research or experience. The research work should illustrate the practical applicability and or the policy implications.